MSME Business Health Check
A free business health check for Indian MSMEs. Answer these 36 questions across 6 business areas to uncover your strongest and weakest areas. Takes 10-15 minutes.
1. How many months of operating expenses do you currently have saved or available?
Your Report is Ready
Enter your details to see your personalised report and receive a copy via email.
What the Business Health Check covers
The check scores your business on the six areas that most often hold Indian MSMEs back. Every question explains the terms it uses, so you don't need a finance or HR background to answer.
- Finance & Cash Flow (6 questions): cash reserves, cash flow and P&L reviews, how quickly customers pay, insurance cover and gross margin.
- Operations (5 questions): how you deliver, supplier dependence, delivery delays, quality checks and written SOPs.
- Market & Sales (8 questions): dependence on your top customers, how you win new ones, how clearly you've defined your ideal customer, online ratings, pricing, growth initiatives, marketing and sales process.
- People & Organisation (9 questions): key-person risk, continuity planning, how much the business depends on you, role clarity, training, reporting structure, appraisals and internal controls.
- Compliance & Documents (4 questions): GST filing, registrations such as Udyam, PF and ESI records, and written agreements.
- Digital Readiness (4 questions): record keeping and accounting software, online presence, digital payments and customer follow-up.
Sample questions
One question from each area:
- Finance & Cash Flow: How many months of operating expenses do you currently have saved or available?
- Operations: Do you have written standard operating procedures (SOPs) for your core activities?
- Market & Sales: What percentage of your total revenue comes from your top 3 customers?
- People & Organisation: Can your business continue to run normally without your personal involvement for 2+ weeks?
- Compliance & Documents: Is your GST filing fully up to date with no pending dues or notices?
- Digital Readiness: How do you keep track of your customers and follow up with them?
What you get
A personalised report with your overall score and band (Healthy, Needs Attention or At Risk), a score for each area from strongest to weakest, your top three priorities, what's already working, and a question to take to your coach for each area. A copy is emailed to you, and you can save it as a PDF.
Who is it for?
Owners of Indian micro, small and medium businesses who want an honest view of which parts of the business need attention first.
How is your score calculated?
Each answer earns 0 to 3 points, from the weakest option to the strongest. "Not sure" answers score 0. Questions you mark as not applicable, such as staff training when you don't have employees yet, are left out so they don't pull your score down. Your overall score is the share of available points you earned, shown as a percentage:
| Band | What it means |
|---|---|
| Healthy75% and above | The fundamentals are solid. The focus moves from fixing what's broken to growth, delegation and systems that scale without you. |
| Needs Attention50% to 74% | The business is running, but key gaps are limiting growth and creating hidden risk. Stabilise the foundations before you scale. |
| At RiskBelow 50% | The business is running largely on willpower, relationships and informal systems. That doesn't mean it's failing: fix the most urgent gaps first, not everything at once. |
Each of the six areas gets its own score and band on the same scale. Your report lists them from strongest to weakest, with what the score means, where to focus and a question to take to your coach or mentor.
What should you do with your results?
Start with the three priorities at the top of your report. They come from your lowest-scoring answers, and each is one practical step rather than general advice. For example:
- Block 30 minutes every Friday to check cash in vs cash out.
- Write down your sales process in 5 steps and get your team following the same one.
- Put up a UPI QR code: it's free and takes 10 minutes.
Then work through the areas marked At Risk or Needs Attention, one at a time. Once you've made changes, take the check again to see how your score moves. If you'd like to go through your report with Arushi, book a free strategy call.
Health Check questions
Yes. There's no fee and no obligation. When you finish, you enter your name, business name and email to see your report (a phone number is optional), and a copy is emailed to you.
10 to 15 minutes. There are 36 multiple-choice questions, shown one at a time, and each explains the terms it uses. You can go back and change an answer before you finish.
No. The questions ask what you already know about your business, such as how many months of expenses you have saved or how quickly customers pay. If you're not sure of an answer, choose "Not sure": it scores 0 and shows up in your report as something to find out.